Google Adsense Case Study

Posted October 20, 2005

Google’s Adsense Insider has a link to an interesting Adsense case study about how Jason Calacanis grew his blog ad revenue from $200 to $3000 a day with Google AdSense.

While most of us will never reach the $3000 a day figure using Google Adsense, the study is still well worth taking the time to read.

Adrian Johnson recently provided some solid tips regarding the effective use of keywords and keyword phrases. Here’s what he has to say about using them in your title tag:

-Use keywords and/or keyword phrases as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases in your home page title.
-To be the most effective, title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make sure that the title makes sense. An example for this page would be: Keyword Usage, Using Keywords and Keyword Phrases Effectively.

While you may well already be aware of some of what he discloses, it can’t hurt to take the couple of minutes required to read all of Using Keywords and Keyword Phrases Effectively. Even if you don’t find anything new, it never hurts to reinforce things you already know.

A Free Niche Keyword Tool

Posted October 20, 2005

Bo at Marketing Syndrome is offering a free keyword research tool. Here’s what he has to say about it:

It searches for related keywords from Google Keyword Sandbox and Overture and displays on a single page. At the bottom, it also displays the top ranked sites for that keyword.

Try Bo’s free keyword research tool and see if it’s helpful to you.

A few days ago Jen provided some valuable resources to help you test the effectiveness of Google Adsense vs Yahoo YPN in her post Rotating Adsense & YPN.

This is something everyone who is serious about using contextual advertising to produce maximum revenue from their sites should be doing.

Optimizing Adsense For Forums

Posted October 8, 2005

If you are using Google Adsense in conjunction with a discussion forum Google has six tips for the optimal placement of Adsense ads in your forum along with a heat map for a typical forum layout.

In part they say:

Display your ad units where repeat users will notice them - A leaderboard at the very top fits nicely next to the logo, but forum regulars tend to skip the header and go straight to the meat of the thread. Placing your ad unit above or below the first post can be more effective.

Place a leaderboard immediately after the last post - This provides users who make it to the end of a thread with a ‘next step’ when the content ends. If you place it after the footer, though, folks will move to the next thread before they even see the ad!

If you’ve been using Google Adsense in your forum for some time these may be nothing new to you, but I see a lot of people asking how to best implement Adsense into their forums and if you are one of those people all six Adsense optimization tips for forums should be of help to you.

Not that long ago Google Adsense was the only contextual advertising program on the block. Now new programs are being launched or announced on a regular basis.

A short time ago I read an interesting review of Chitika Mini Malls by Darren of Problogger who has been involved with beta testing Chitika. Darren’s review is interesting enough that I will be looking into testing these on one of my sites.

Another contextual advertising program that you may want to take a look at is Kaxoom.

One of the things that sets Kaxoom apart from the programs for publishers from Google Adsense or YPN is the much wider variety of ad formats they can serve to your sites. Kaxoom can deliver ads to your site in one or more of the following ways:

• Standard Contextuals
• Rich Contextuals (w/ Images)
• Search Contextuals (keyword supported)
• Marquee Windows
• Popup Windows
• Popunder Windows
• Exit Pages

With the popularity of Google Adsense there ads are everywhere and many people have developed a blindness to them. The ability to display contextual advertising in more varied formats provides the possibility of higher CTRs putting more money in your pocket.

Thoughts On Adsense Click Through Rates

Posted September 27, 2005

Darren at Problogger.com has an written interesting post about What Is A Good CTR In Adsense in which he discusses a lot of the variables that can effect Adsense click through rates from site to site or page to page of the same site.

In part he says:

CTR varies between reader types - It is well documented that blogs and websites with high levels of loyal (repeat) readers tend to get lower CTR than sites with higher levels of search engine traffic. As I’ve written recently - this is because loyal readers can become blind to your ad positioning and design and because SE readers tend to be searching for some specific information that they often want to take some action over - this puts them in a hightened information gathering mode and more likely to click on an ad. Another reader type variation is readers being referred from other sites. I find that these sorts of readers can go either way depending upon what the site referring is but generally CTR is lower.

I’ve been reading what Darren says for close to a year and when he talks about Adsense it’s worth reading. Required reading if you are serious about making money with Google Adsense or any other contextual advertising program.

Jen has pretty much confirmed what a lot of people have been expecting. Indications that MSN is about ready to get involved in contextual advertising right next to Google and Yahoo with their new AdCenter PPC program.

One interesting aspect of MSN’s approach will be the ability to target defined demographics:

Because MSN AdCenter will feature options of target ads to particular demographics, including age and gender, this could allow publishers greater flexibility in what ads they show. For instance, I have a few sites targeting female audiences… if I could include this information in the MSN contextual ad platform, these sites could be given higher priority to showing ads that advertisers are targeting female audiences. This combined with other targeting methods could result in high paying ads for publishers and good CTR and ROI for advertisers.

It will be inter sting to see how this new addition to the contextual advertising playing field affects what advertisers are willing to pay and other variables.

Keyword Research Tools Reviewed

Posted September 19, 2005

Jay Stockwell at Keyword Workshop has spent the last few months kicking the tires of both free and paid keyword research tools and services.

According to Jay, the report is essential reading for:

Search engine optimizers
Affiliates
AdSense publishers
AdWords users
PPC advertisers
Directory publishers
Portal publishers
Ebook publishers
Product creators

He’s now offering his results in a free Keyword Research Report in PDF format.

Thanks to Jason Lewis of Business Brainwaves for bringing the report to my attention.

Probably the most often asked question about Google Adsense is “How can I make money from Google Adsense?

You can find snippets of information about making money with Adsense and Adsense optimization scattered all over the Net. Some of it is free; some of it you only get by paying for it. What you find ranges from rock-solid sound advice to advice that may well get you banned from the Adsense program.

Darren at Problogger has written what I think is one of the best basic/intermediate series of articles on optimizing Adsense to make money I’ve found. Darren is a blogger so the articles are written from a blogger’s point of view, but the information is just as applicable to a website. And best of all, it’s free.

Read more

 

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